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Driven to Success: AAA Membership is 60 Million Strong

1 In 4 U.S. Households Belong To North America’s Largest Motoring And Leisure Travel Organization

BELLEVUE, Wash. — AAA has hit the milestone mark of 60 million members, making the motoring and leisure travel organization one of the largest membership associations in North America. Since 1902, AAA has been an iconic brand that evokes feelings of safety, security and peace of mind, with 1 in 4 U.S. households today being proud AAA card-carrying members. AAA Washington, which covers all of Washington State and the panhandle of North Idaho, has been serving its nearly 1.2 million members since 1904 when the Automobile Club of Seattle was formed.

This achievement is a result of AAA’s intense focus on meeting members’ evolving needs in an ever-changing technology and travel environment while also staying focused on the qualities on which millions have relied for generations.

“AAA is incredibly grateful to each one of our 60 million members and we take their loyalty and trust in us seriously,” said AAA President and CEO Marshall Doney. “For 117 years, we have put members first with unwavering commitment. We will continue to provide them with quality service at the roadside, trusted travel expertise, unparalleled discounts and rewards, and leading traffic safety research and advocacy to ensure that everyone arrives home safely at the end of the day.”

AAA knows innovation is key and strategic adaptation is necessary to stay competitive. Over the last decade, AAA has invested in digital solutions to meet evolving consumer expectations, including the launch of the AAA app, real-time text notifications and tracking en route roadside assistance. AAA has also introduced the ability to use home digital assistants to connect with AAA or request service through third-party apps, like Waze.

A century after society’s transformational adoption of the automobile, the association has made membership as easy as the touch of a button and more enticing. So much so that millennials – a tech savvy generation – make up nearly 30% of AAA’s new primary members.

“The AAA brand remains strong and relevant,” said AAA Board of Directors Chair Bill Mekrut. “Roadside assistance consistently is members’ primary reason to join – and AAA handles more than 30 million calls a year. Yet, as our members’ way of life evolves, so will AAA with relevant products and services that meet their needs.”

As AAA looks to the future, the organization is exploring new mobility solutions and working to educate our members and others about the exciting possibilities and current limitations of evolving vehicle technologies to help ensure a safe transition to mobility of the future.

“AAA has a reputation as one of America’s most trusted brands and we will continue to live up to this expectation as the association drives toward 70 million members,” concluded Doney.

About AAA Washington:

AAA Washington was established in 1904 by 10 prominent Seattleites determined to champion the betterment of motoring conditions and laws; the preservation of Washington state’s natural beauty; and the promotion of Washington as an unrivaled tourist destination. More than a century later, the club continues to pursue these on behalf of its 1.2 million members. 

AAA Washington provides a variety of exclusive benefits, including roadside assistance, discounts, maps, and personalized trip planning, to members. AAA was recently named one of the most trusted travel and automotive brands in the U.S. Additional information is available through the company’s stores in Washington and northern Idaho, at www.AAA.com, or by calling 1-800-562-2582. 

About AAA Foundation for Traffic Safety:

Established in 1947 by AAA, the AAA Foundation for Traffic Safety is a nonprofit, publicly funded, 501(c)(3) charitable research and educational organization. The AAA Foundation’s mission is to prevent traffic deaths and injuries by conducting research into their causes and by educating the public about strategies to prevent crashes and reduce injuries when they do occur. This research is used to develop educational materials for drivers, pedestrians, bicyclists and other road users. Visit www.AAAFoundation.org.

AAA Washington Media Contacts

Kelly Just | 425-647-1594
Jennifer Cook | 425-301-9075
Twitter: @AAA_Washington
Facebook: AAA Washington

Interested in planning your next road trip with AAA Washington? Call your travel agent directly or your nearest AAA store to get pro tips, TripTik maps, and more. Find more Pacific Northwest scenic drives and road trips.

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Media Contact

Jennifer Cook
Senior Manager, Corporate Communications
425-301-9075
JenniferCook@aaawa.com

Kelly Just
Public Affairs Manager
425-647-1594
KellyJust@aaawa.com

Location
Bellevue Corporate Office
3605 132nd Ave. SE
Bellevue, WA 98006

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