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AAA Washington Targets Teens in New Campaign to Curb Distracted Driving 

“Don’t Drive Distracted” Campaign with Safe Drive Club Launches Statewide in April  

BELLEVUE, Wash. (April 2, 2024) — In recognition of Distracted Driving Month in April, AAA Washington is teaming up with Bellevue native and Safe Drive Club founder Ishika Binu. Together, they are launching a “Don’t Drive Distracted” campaign to promote safe driving habits and encourage teens to reduce distractions while behind the wheel. 

While cell phones might seem like the biggest danger for distracted driving, the greatest risk to teens is actually driving with friends. Research from the AAA Foundation for Traffic Safety shows that when a teen driver has only teen passengers in a vehicle, the fatality rate for people involved in a crash increases by 51 percent

“We are proud to partner with Ishika and the Safe Drive Club to advance our shared vision for a safer Washington,” said Laura Ray, vice president of corporate affairs and environmental, social and governance at AAA Washington. “Change starts with the next generation, and Ishika’s dedication to promoting road safety, especially among beginner drivers, injects a fresh and relatable perspective into our efforts.”  

After she was involved in a driving accident, Binu established the Safe Drive Club as an online platform to motivate drivers to commit to distraction-free driving. The partnership with AAA Washington aims to harness the power of Ishika’s personal journey and advocacy to make Washington roads safer by engaging and educating teens and young adults about the risks and consequences of inattentive driving. 

According to data from the Washington Traffic Safety Commission, 62% of Washington drivers say they do not read or look at their cellphones while driving.  However, distracted driving can come in many forms, from checking out Mt. Rainier while heading south on I-5, to fiddling with the radio, to driving with a dog in your lap. In collaboration with AAA Washington, Binu hopes to elevate the conversation around the importance of single-tasking behind the wheel. 

“Teaming up with AAA Washington is like getting the best co-pilot for the journey to safer roads,” said Safe Drive Club Founder Ishika Binu. “I’m excited to partner with an organization that has a history of road safety to address the challenges of distracted driving and create a culture of attentiveness and responsibility among drivers of all ages.” 

Ishika, Safe Drive Club and AAA Washington are working together to spread the message of “Don’t Drive Distracted” throughout Washington communities, especially those most at risk, like younger drivers. They aim to transform driving culture, making attentive and responsible driving the norm rather than the exception. 

For more information and resources on how to drive safely, please visit To take the DriveSafe Pledge, please visit  

About AAA Washington:

AAA Washington was established in 1904 by 10 prominent Seattleites determined to champion the betterment of motoring conditions and laws, the preservation of Washington state’s natural beauty and the promotion of Washington as an unrivaled tourist destination. Nearly 120 years later, the club continues to pursue these on behalf of its 1.2 million members. 

Members of AAA Washington receive exclusive benefits, including roadside assistance, discounts on hotels and rental cars, comprehensive insurance options, and personalized trip planning. AAA Washington was named a Best Place to Work by Puget Sound Business Journal and voted the best Travel/Tourism Company by 425 Business readers in 2023, and AAA was named one of the most trusted travel and automotive brands in the U.S. Additional information is available through the company’s Washington and northern Idaho stores and at 

About AAA Foundation for Traffic Safety:

Established in 1947 by AAA, the AAA Foundation for Traffic Safety is a nonprofit, publicly funded, 501(c)(3) charitable research and educational organization. The AAA Foundation’s mission is to prevent traffic deaths and injuries by conducting research into their causes and by educating the public about strategies to prevent crashes and reduce injuries when they do occur. This research is used to develop educational materials for drivers, pedestrians, bicyclists and other road users. Visit

Media Contact

Fearey o/b/o AAA Washington 

Twitter: @AAA_Washington
Facebook: AAA Washington
Instagram: aaawashington

Interested in planning your next road trip with AAA Washington? Call your travel agent directly or your nearest AAA store to get pro tips, TripTik maps, and more. Find more Pacific Northwest scenic drives and road trips.

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