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Denise Moriguchi Elected to AAA Washington’s Board of Trustees

Bellevue, Wash. – Denise Moriguchi, President and CEO of Uwajimaya, Inc., was recently elected to AAA Washington’s Board of Trustees. With her experience in strategy consulting and brand management, along with her leadership of the well-known, family-owned Asian specialty grocery retailer and wholesaler, Uwajimaya, Ms. Moriguchi brings a wide range of private sector expertise. AAA Washington is the preeminent provider of emergency roadside assistance, leisure travel services and personal-lines insurance products for more than one million members in Washington and northern Idaho.

Ms. Moriguchi stepped into the role of CEO at Uwajimaya in 2017 and represents the third generation of leadership, following in the footsteps of her grandfather, father and aunt. Before coming ‘home’ to Uwajimaya, Ms. Moriguchi worked for a strategy consulting firm in Boston and in brand management for a pharmaceutical company in New Jersey and Toronto. A Seattle native, Ms. Moriguchi currently sits on the Board of Directors of the Washington State Convention Center, is past board member of the Denise Louie Education Center, and is active with many other community and non-profit organizations. She holds an MBA from the MIT Sloan School of Management and an undergraduate degree in Economics and Asian Studies from Bowdoin College.

The AAA Washington Board of Trustees and the Executive team are thrilled to welcome Ms. Moriguchi and feel strongly that her keen business sense and deep roots to the community will greatly contribute to the organization’s leadership.

About AAA Washington:

AAA Washington was established in 1904 by 10 prominent Seattleites determined to champion the betterment of motoring conditions and laws, the preservation of Washington state’s natural beauty and the promotion of Washington as an unrivaled tourist destination. Nearly 120 years later, the club continues to pursue these on behalf of its 1.2 million members. 

Members of AAA Washington receive exclusive benefits, including roadside assistance, discounts on hotels and rental cars, comprehensive insurance options, and personalized trip planning. AAA Washington was named a Best Place to Work by Puget Sound Business Journal and voted the best Travel/Tourism Company by 425 Business readers in 2023, and AAA was named one of the most trusted travel and automotive brands in the U.S. Additional information is available through the company’s Washington and northern Idaho stores and at 

About AAA Foundation for Traffic Safety:

Established in 1947 by AAA, the AAA Foundation for Traffic Safety is a nonprofit, publicly funded, 501(c)(3) charitable research and educational organization. The AAA Foundation’s mission is to prevent traffic deaths and injuries by conducting research into their causes and by educating the public about strategies to prevent crashes and reduce injuries when they do occur. This research is used to develop educational materials for drivers, pedestrians, bicyclists and other road users. Visit

Media Contact

Fearey o/b/o AAA Washington 

Twitter: @AAA_Washington
Facebook: AAA Washington
Instagram: aaawashington

Interested in planning your next road trip with AAA Washington? Call your travel agent directly or your nearest AAA store to get pro tips, TripTik maps, and more. Find more Pacific Northwest scenic drives and road trips.

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