service truck Roadside Assistance | location Find a Store

The Bellevue Collection

See The Magic of the Season Come Alive at Snowflake Lane

When it comes to the holidays, there’s no such thing as too much cheer at Snowflake Lane presented by The Bellevue Collection. Here, holiday magic is more than just a wish, it’s a reality in the form of whimsical scenery, charming floats, dazzling lights and nightly snowfall. This is Snowflake Lane’s 17th year at The Collection, and they are resuming their tradition of a live parade every night from November 26 through December 24.

Designed to appeal to kids from ages 2 to 92, Snowflake Lane is a holiday tradition for families in the Pacific Northwest and beyond. Dancers, costumed characters on floats, musicians, and Santa himself make appearances along the route, performing nightly in this magical parade from a safe social distance.

The parade erupts joyfully down the street at 7 p.m. each night. Spend the day shopping and enjoy dinner at The Bellevue Collection or make the most of the season and embrace the comfort of a room at one of The Collection’s on-site hotels. Don’t forget to reserve an appointment and stop by the Snowflake Lane Factory where you can have a photo taken with Santa.

Plan your Snowflake Lane Getaway at one of three luxurious on-site hotels and you will receive a $100 Bellevue Collection Gift Card each night you stay, plus an additional $20 gift card for becoming a Be. Rewards member.

sponsored bellevue collection paid content snowflake lane 02
From the Bellevue Collection

Stay in Holiday Style

It’s rare to find high-end accommodations so close to fine dining and shopping, but The Bellevue Collection never claimed to be ordinary. Hyatt Regency Bellevue boasts sweeping city views, cozy suites, and a warm and welcoming staff, ideal for families. The Westin Bellevue features award-winning beds, an indoor pool and jacuzzi, and spa facilities perfect for those looking to rest and be pampered in luxury. W Bellevue is modern, edgy and chic, with a focus on bold design and incredible food. Whatever your preference, The Bellevue Collection offers a hotel that suits your style.

Gifts Galore

The Bellevue Collection is home to more than 200 shops, including luxury brands Tiffany & Co., Burberry and Max Mara, and showrooms for everything from Peloton and Tesla to electric car brand Polestar (coming to The Collection this holiday season).

Fashion lovers will rejoice at the presence of high-end shops like Tory Burch, Kate Spade and COACH. Fan favorites like The Disney Store, Vans, LEGO, Williams Sonoma, Crate and Barrel, Blue Nile and LUSH can also be found at The Collection, making it a one-stop powerhouse for all your holiday shopping needs.

People drinking and eating in Bellevue
From the Bellevue Collection

Dine and Discover

Take a break from shopping to enjoy some great food and fun! Catch a holiday release with the kids at Cinemark Lincoln Square or visit Cinemark Reserve for a 21-and-over moviegoing experience with seat-side dining service and Luxury Lounger reclining chairs. Little ones can get their wiggles out at the Kids Cove indoor playground at Bellevue Square during the day, while older kids might enjoy an afternoon at Forum Social House’s innovative PAR1 mini golf course. Grown-ups can hit virtual golf balls in the Topgolf Swing Suite, enjoy a daily happy hour or a night of bowling at Lucky Strike.

Guests of Snowflake Lane will find no shortage of dining options before, during and after the parade. Brazilian steakhouse Fogo de Chão is famous for their happy hour with strong cocktails and delicious bites in the bar while Wild Ginger’s Asian fusion appetizers pair well with a view of the parade route. If you desire a sweeping view of the city, look no further than Ascend Prime Steak & Sushi and their curated top-shelf cocktails on the 31st floor at Lincoln Square South.

Pair dinner and the nightly show with a reservation at one of several restaurants along the parade route. STK Steakhouse offers prime cuts and indulgent sides in a chic environment. For seafood lovers, Duke’s is a Northwest institution.

For post-show sips and bites, try Earl’s Kitchen + Bar, JOEY Bellevue or Central Bar + Restaurant, just steps from Snowflake Lane. Whatever you’re craving, The Bellevue Collection has something for every palate.

To learn more about Snowflake Lane and all of The Bellevue Collection’s holiday happenings, visit

Advertising Disclosure: This content is provided by The Bellevue Collection, an advertiser of AAA Washington. The content doesn’t necessarily represent the views of AAA Washington.

Interested in planning your next road trip with AAA Washington? Call your travel agent directly or your nearest AAA store to get pro tips, TripTik maps, and more. Find more Pacific Northwest scenic drives and road trips.

Share this post

Related Stories

Discover More

Find more ways to get the most out of your travel experience